Augmented reality is an interactive augmented experience which displays digital content like videos, photos, links, 3D models, widgets etc. over the real world environment when viewed through the lens of a compatible smartphone (iOS and Android), tablet or wearable device. With the help of Augmented Reality, you can bring all your physical materials, packaging and even your products to life.
Augmented reality has revolutionized the field of product and content marketing by empowering users to present their content in an immersive and interactive environment. Augmented content is generated by harnessing the visual computing power of a device to project digital content over real-world environment.